Instagram is a fast-growing social media platform where individuals and businesses alike can interact with each other and connect with clients from various parts of the world. From the last decade, Instagram has grown to over one billion users, making it a very effective tool for business. With the introduction of the Instagram shop feature, various businesses have taken to Instagram to build a name for their brand online. Well, for you to remain relevant on Instagram, you need to know how to effectively generate engaging Instagram content for your followers to connect with you effectively.
Generating engaging Instagram content is a skill that every business in Instagram must develop. If you own a business account on the gram, you would understand how content helps your Instagram growth. Various persons use Instagram for one reason or the other. Some for fun, others for shopping, some others to gather information. Pictures and videos you post on your Instagram page should not be merely for populating your post count. Your content should be so catchy that even a user who is just on the gram for fun can’t help but like or comment. This way, as your engagement increases, your Instagram page grows alongside too. You gain real followers and expand your business simultaneously.
Creating engaging Instagram content isn’t much of a hassle. Here are some tips you could try.
You need to be intentional about making a post. See your Instagram page as your physical shop with clients trooping in daily. How would you engage with real-time customers? You wouldn’t just throw anything at their face, would you? Millions of posts are made on Instagram daily and you need to distinguish yourself from the crowd. Whether you own a personal or business page on Instagram, what you post matters. So, if you must increase your Instagram engagement, you need to be intentional about it.
This is one powerful tip for generating engaging Instagram content. Asking questions or putting up a trivia (with or without a prize) boosts your engagement more than you can imagine.
Well, it’s not a crime to have fun once in a while, even with your business page. Don’t be too rigid and formal with your posts as a business. Once in a while, you could make a hilarious post or talk about something else other than sales or business. Also try to reach out to persons, bearing in mind that your followers are real people. If you are consistently talking about just business or sales, it’s very easy to bore out your audience and reduce your engagement in the process.
Show a tutorial
Instagram posts allow brands to provide quick tips on almost any topic. Like earlier mentioned, most people visit Instagram to learn. Uploading tutorials once in a while could also boost your engagement. Also, you can put up an ‘Ask Me Anything’ in place of tutorials. This makes your audience know that they are interacting with a real person.
Jump on a trend.
Trends, memes, and challenges are great ways to inject some fun and relevance to your brand. However, I advise that you study trends first before just jumping in. It’s safer to stay away from a trend that could be detrimental to your personality or business.
Let’s wrap it up
The most important tip for generating engaging Instagram content is letting It flow from within! Do not be under pressure to make a post. If inspiration isn’t coming, then take a break! It is not a competition after all.
Need further clarifications? Don’t hesitate to ask questions.