If you’re bothered about increasing your Instagram engagement in 2020, you are not alone. Instagram is the number one social media platform where marketing takes place and with tons of brands competing for people’s attention, it’s challenging to increase Instagram engagement.
This little competition should not make you give up. The game is tight and new victors keep emerging every day but Instagram is the best social media platform to reach your target audience, market your brand online, and build a community that supports your business. Now that we have more than one way of measuring engagement rate, it can be a bit challenging, knowing your content is not resonating well.
For some persons, it’s the number of likes on the post. The more people double-tapped on their contents, the more they term it as good, but the question is ‘are we to judge Instagram engagement rate by the number of likes a post gets?’ Maybe not. Today, brands need to take a step further from just concerning themselves about the number of likes they get, they now need to look further into their performance metrics and keep track of comments, saves, Instagram Stories views, shares, and DMs to assess the performance of their contents.
Instagram engagement is going to become a lot more holistic as time goes by. It’s more than the likes, views, and comments that everyone can see. It is only better that we seek post ideas to boost engagement.
We’ll be sharing with you strategic tips to increase your engagement on your Instagram story, videos, and posts.
Increase your Instagram Engagement With These Tips
- Post consistently.
If you want to attract followers and boost engagement rates, you need to be active. How often should you post if you’re seeking to increase your followers in no distant time? 1-2 posts daily should do the trick. This way, you create more chances of having your content seen because your feed will remain fresh and relevant.
The time of your post also matters. Experts claim 8 AM – 9 AM or 2 PM – 5 PM is perfect for the first post, and then 5 am for the second,but it is better to stick to what works for you. You can spend a few days posting at different times of the day to take note of your highest engagement period where a good number of your audience are active. When you’ve taken note of that, the posting time for you is settled.
- Create savable content for your feed.
Instagram saves is a current indicator of engagement. One of the ways to increase your engagement rate is to create content worthy of being saved by the audience. Create savable content, something your audience will benefit from and not only like or comment but will also save to read again on a later date. One way you can create savable content on your feed is to think about what your audience will find value in, topics relevant to them. It could be an infographic, funny memes or quotes that you know will resonate.
- Have a visually consistent Instagram feed.
Instagram is a visually-driven platform and as such, aesthetically pleasing content will thrive better on it. Visual content has always been the heart of Instagram and that is not about to change any time from now.
People long to see candid shots, muted, earthy tones, and a low-key editing style but more importantly, they want to see visual consistency over any specific editing style. Your feed should have a theme, it should be recognizable. This is why some brands have colours, templates, styles, or something unique to them. This consistency in the feed evokes a feeling of calm and thoughtful reflection.
- Test and analyze new content types regularly.
Experimentation is one of the ways to get the best content plans on Instagram. If you already feel like you’re applying the right content strategy and the engagement rate is cool, it can feel daunting testing out new forms of content. But the truth is, if you want to stay ahead of the curve and always have a stronger strategy, content experimentation is key.
If you’re not sure what to try out or how to begin, here’s a couple of ideas for you:
#1 try out new Instagram stories filters and see if they hold your audience’s attention more. You might be surprised to discover a filter that improves your engagement.
#2 try new content types. Have you been posting user-generated content? Introduce memes, add quotes, mini-infographics, or even a selfie-style video. Like they say, you never can tell.
#3 Experiment with video length. Try something outside of your norm both on Instagram Stories and IGTV.
While doing these experiments, always go back to your analytic tools to measure how they performed and understand which content experiment is better.
- Use the right hashtags.
The difference between appearing as a top post and sinking to the bottom of the field without a trace can be your selected hashtags. If your hashtags are too generic, your post is most likely to face competition from a thousand others. Alternatively, you could use trending and industry-specific hashtags to find the best hashtag to connect with your targeted followers.
The best thing to do is to research every hashtag before making the post. Look out for the type of content and the number of likes on its top-performing posts. If your content matches up, it’s just perfect for you.
You should also pay attention to the number of hashtags you use. Although Instagram allows you to use up to 30, your caption may look untargeted and unprofessional if there are a mass of tags underneath.
It is not just about the number, but to decide on the number to use, check out how much Instagram hashtags your competitors and niche influencers use then experiment with differing hashtag volumes on your posts until you find your sweet spot.
Finally, on hashtag usage, check to confirm that you’re not using a banned hashtag to avoid being penalized by the Instagram algorithm for spammy behavior.
A good Instagram engagement rate is essential in growing your Instagram account and in the long run, getting verified on Instagram so it should be of topmost priority to you. A steady engagement rate can be difficult to maintain due to algorithm changes but don’t despair, the fight is always on and these tips will keep you sailing amongst other competitors in the same sea.