If you’re bothered about increasing your Instagram engagement in 2020, you are not alone. Instagram is the number one social media platform where marketing takes place and with tons of brands competing for people’s attention, it’s challenging to increase Instagram engagement.
This little competition should not make you give up. The game is tight and new victors keep emerging every day but Instagram is the best social media platform to reach your target audience, market your brand online, and build a community that supports your business. Now that we have more than one way of measuring engagement rate, it can be a bit challenging, knowing your content is not resonating well.
For some persons, it’s the number of likes on the post. The more people double-tapped on their contents, the more they term it as good, but the question is ‘are we to judge Instagram engagement rate by the number of likes a post gets?’ Maybe not. Today, brands need to take a step further from just concerning themselves about the number of likes they get, they now need to look further into their performance metrics and keep track of comments, saves, Instagram Stories views, shares, and DMs to assess the performance of their contents.
Instagram engagement is going to become a lot more holistic as time goes by. It’s more than the likes, views, and comments that everyone can see. It is only better that we seek post ideas to boost engagement.
We’ll be sharing with you strategic tips to increase your engagement on your Instagram story, videos, and posts.
Increase your Instagram Engagement With These Tips
- Post consistently.
If you want to attract followers and boost engagement rates, you need to be active. How often should you post if you’re seeking to increase your followers in no distant time? 1-2 posts daily should do the trick. This way, you create more chances of having your content seen because your feed will remain fresh and relevant.
The time of your post also matters. Experts claim 8 AM – 9 AM or 2 PM – 5 PM is perfect for the first post, and then 5 am for the second,but it is better to stick to what works for you. You can spend a few days posting at different times of the day to take note of your highest engagement period where a good number of your audience are active. When you’ve taken note of that, the posting time for you is settled.
- Create savable content for your feed.
Instagram saves is a current indicator of engagement. One of the ways to increase your engagement rate is to create content worthy of being saved by the audience. Create savable content, something your audience will benefit from and not only like or comment but will also save to read again on a later date. One way you can create savable content on your feed is to think about what your audience will find value in, topics relevant to them. It could be an infographic, funny memes or quotes that you know will resonate.
- Have a visually consistent Instagram feed.
Instagram is a visually-driven platform and as such, aesthetically pleasing content will thrive better on it. Visual content has always been the heart of Instagram and that is not about to change any time from now.
People long to see candid shots, muted, earthy tones, and a low-key editing style but more importantly, they want to see visual consistency over any specific editing style. Your feed should have a theme, it should be recognizable. This is why some brands have colours, templates, styles, or something unique to them. This consistency in the feed evokes a feeling of calm and thoughtful reflection.
- Test and analyze new content types regularly.
Experimentation is one of the ways to get the best content plans on Instagram. If you already feel like you’re applying the right content strategy and the engagement rate is cool, it can feel daunting testing out new forms of content. But the truth is, if you want to stay ahead of the curve and always have a stronger strategy, content experimentation is key.
If you’re not sure what to try out or how to begin, here’s a couple of ideas for you:
#1 try out new Instagram stories filters and see if they hold your audience’s attention more. You might be surprised to discover a filter that improves your engagement.
#2 try new content types. Have you been posting user-generated content? Introduce memes, add quotes, mini-infographics, or even a selfie-style video. Like they say, you never can tell.
#3 Experiment with video length. Try something outside of your norm both on Instagram Stories and IGTV.
While doing these experiments, always go back to your analytic tools to measure how they performed and understand which content experiment is better.
- Use the right hashtags.
The difference between appearing as a top post and sinking to the bottom of the field without a trace can be your selected hashtags. If your hashtags are too generic, your post is most likely to face competition from a thousand others. Alternatively, you could use trending and industry-specific hashtags to find the best hashtag to connect with your targeted followers.
The best thing to do is to research every hashtag before making the post. Look out for the type of content and the number of likes on its top-performing posts. If your content matches up, it’s just perfect for you.
You should also pay attention to the number of hashtags you use. Although Instagram allows you to use up to 30, your caption may look untargeted and unprofessional if there are a mass of tags underneath.
It is not just about the number, but to decide on the number to use, check out how much Instagram hashtags your competitors and niche influencers use then experiment with differing hashtag volumes on your posts until you find your sweet spot.
Finally, on hashtag usage, check to confirm that you’re not using a banned hashtag to avoid being penalized by the Instagram algorithm for spammy behavior.
A good Instagram engagement rate is essential in growing your Instagram account and in the long run, getting verified on Instagram so it should be of topmost priority to you. A steady engagement rate can be difficult to maintain due to algorithm changes but don’t despair, the fight is always on and these tips will keep you sailing amongst other competitors in the same sea.
Almost all activities take place on the platform; socializing, marketing and selling just to mention a few.
With those reach audiences on Instagram, it’s almost like a competition; who will get more followers? who will build a huge audience and so, there is need to make good use of aid apps that will help you on Instagram followed by the purchase of Instagram followers, and that is what this article is all about.
Cool Tab is an aid app that can help you obtain many followers to your Instagram account. Using this app brings you closer to your users through interactions and more personal communication. You can use this app to improve your marketing campaigns and even offer give- a ways to your followers.
By so doing, you are most likely legible to attract many new followers and improve your interactions. This app offers a more central place, where you can see all your views, followers and manage all your marketing campaign.
This app is one of the best as it offers a variety of tools to improve your following. The app offers comparison to other profiles and you can learn a thing or two from other developed platforms with more followers.
Using this app, you can see who is following you, who unfollowed you, who isn’t following you back and more so, find more mutual friends around you.
Other than that, you can see which of your posts are the most commented on, those who tag you and connect multiple accounts for comparison without any interruptions from ads.
Followers Track for Instagram.
Most of tools in this app are free and those purchasable are extra special in helping you build a huge following on Instagram. The app tells you who is following you, who unfollowed you, who you haven’t followed and who hasn’t followed you back.
Purchase futures allow you to see deleted comments, blocked followers and delete some past comments that you made. It is an easy app to use and if properly utilized, can give you new followers.
With this app, you can schedule when to post content on your IG account. The app offers analytic tools that enable you to see the amount of like you get and read your comments in a more direct way.
This app is a game changer especially to the business individuals. This app makes it possible for you to link other social media networks with your IG as well as your online stores.
The app has a range of features that allow you to see who your active an inactive followers are and connects you to new followers all in one platform.
Here, you can create your campaigns, schedule posting hours and get a range of new analyzing features.
You want to know how well your hashtags are doing? Or answer all your messages and comment on post across all social media platforms all in one interface? Then this app will come in handy.
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With Instagram being the most relevant social media platform nowadays, it has become imperative to have a solid following base in order for you to get noticed.
Meanwhile, you can still buy Instagram followers from us, this will be a growth service that will use human account managers in order to help its female influencers grow their Instagram accounts faster using organic engagement strategies.
It will be available for everyone, but we would only recommend to those who want to be a brand influencer or someone who’s planning to become one. The AI software will work 24/7 to build your audience and engagement, so all you have to do is continue to provide quality content on your Instagram profile.
It will help increase organic followers to your page, but also targets these followers based on your preferences. Some of the criteria used in targeting includes gender, niche and more. This is great for those future women influencers seeking to make the most out of their exposure on Instagram. Better audience targeting will also improve your engagement rates making it perfect when being hired by a brand.
You’ll get regular reports of your engagement so you can adjust your strategy as needed, and you can customize your plan to your needs and budget. We expect it to be available by the first semester of 2021, stay tuned on our blog for more details.